LONDON – Mobile advertising network Reporo has launched a new product that allows advertisers and marketers to target specific traffic.

Housed within the network’s self-service platform, Traffic Deals offers advertisers the flexibility to set up campaigns that target specific sites and advertising format. Publishers offer special deals on the traffic they have available.

“With more and more volume becoming available, having the option to target particular sites based on performance has become a necessity,” said Marketing Director Nicolas Bigaignon. Reporo has responded to that demand. Advertisers simply select the desired site and advertising format, choose their preferred targeting and budget, and will immediately be able to start a campaign with the best of Reporo’s traffic that suits their product and performance metrics.

“Reporo is no longer a blind network,” Bigaignon continued. “Since we launched our self-service platform last year, our aim has been to become more transparent and accessible to our partners, whilst still retaining our full commitment to sales and account management for clients who need our expertise.”

Traffic Deals works well with other Reporo programs, he added.

“The recent launch of Smart Optimisation, Remarketing, Traffic Tokens, Live Chat and now Traffic Deals means our platform delivers a huge range of functionality to our advertisers, enabling them to get more control and ultimately increase performance within their own campaigns,” he said. “Once you couple this functionality alongside our high-volume, global traffic, it is clear that Reporo has entered a new era in its long advertising history.”

Reporo representatives will demonstrate the new functionality LALexpo in Colombia July 11-13, Affiliate World – Europe in Berlin July 18-19, Qwebec Expo in Montreal Aug. 4-7, Webmaster Access in Amsterdam Sept. 15-18, and the European Summit in Prague Sept. 20-23.

For more information, visit Reporo.com or email social@reporo.com.