STOCKHOLM – After seeing success with the Hugo, Bruno and Loki prostate massagers for men, Swedish designer adult toys brand LELO debuted Loki Wave. The new men’s product features a beckoning, come-hither motion made possible by the proprietary WaveMotion technology first seen in Ina Wave and Mona Wave for women.

“After releasing Ina Wave, the first sex toy to feature WaveMotion technology and the fastest selling product ever in LELO history, we received calls from all around the world to turn our expertise to doing the same thing for male pleasure,” said Steve Thomson, director of marketing. “We know that prostate massage can offer mind-blowing orgasms, and we realized our WaveMotion technology would offer a unique take on this.”

Loki Wave is waterproof, quiet and USB-rechargeable. The device offers two vibrating motors—one in the tip and another in the base—to massage a man’s key erogenous zones simultaneously. The motors work together to offer twice the stimulation exactly where it feels best: the prostate and the perineum. Available in federal blue and obsidian black, Loki Wave bears a recommended retail price of 199 euros.

“Anal sex is a hot topic right now, [and] not just for women,” Thompson said. “Men are finally understanding that the key to more intense male orgasms is via the prostate. When we revealed our line of prostate massagers earlier this year, we could not have prepared for the amount of interest—not just from men and couples all around the world, but also from the global media, too.

“The last sexual taboo is prostate orgasms, and we are very happy to say it looks like this taboo is well on its way to being broken,” he added. “The world is now ready for the Loki Wave, the next generation of the male orgasm.”