BARCELONA, Spain – An advertising network developed for the adult entertainment industry has enhanced its proprietary platform with four functional updates.

ExoClick’s platform now includes a flexible frequency capping function for CPM and smart CPM campaigns, allowing unlimited options for retargeting users with ads. Before the update, advertisers could choose between one and five impressions to display to users over a 24-hour period. Now advertisers can fine-tune their retargeting, because the impressions option is unlimited. Instead of 24-hour periods, advertisers may select specific timings in hours and minutes.

“Frequency capping is all about experimentation,” said ExoClick founder and Chief Executive Officer Benjamin Fonzé. “By increasing the options to experiment with, we have provided advertisers with the tools to find the perfect ‘sweet spot’ for retargeting users.

“For example, for an ad campaign that offers a timed discount that runs out in an hour, the sweet spot might be five impressions per hour for the best conversions,” he continued. “For a teaser-style ad campaign, three impressions in 10 minutes might be the ideal for maximum conversions. These small changes in the frequency capping metrics have the potential to have a huge positive impact on the optimisation of clients’ campaigns and revenues.”

A second new function, designed to increase productivity and efficiency, allows advertisers to carry out mass uploads of creatives. Up to 10 creatives now can be dragged and dropped at the same time into Variations. Further platform enhancements include better language and browser detection, and WebMoney has been added as an official payment option for publishers.

“We are continually improving the options available to clients on our admin panel,” Global Sales Director Richard Cottrell said. “The more tools we can offer to clients, the more they can grow their businesses and also learn new skills and methods with which to engage and monetise their traffic.”