Today, pjur group and Sugar & Sas Pty Ltd announce an exclusive partnership to grow the pjur® brand and sales in the Australia and New  Zealand market. Effective from today, pjur group will be represented and distributed in Australia and New Zealand by Sugar & Sas exclusively.

Partnering exclusively with Sugar & Sas, the leading Australian boutique wholesaler and distributor of quality lifestyle products, is the next step to further strengthen pjur’s brand positioning in Australia and New Zealand:“With Sugar & Sas we have found an experienced partner that meets our standards and shares our vision to provide fun, safe and innovative products. It will result in being closer to the customers, more training, more investment in marketing the pjur brand and more POS support. In short, more power for our customers in Australia and New Zealand,” explains Alexander Giebel, CEO & Founder of pjur.

Customers will benefit from more TRAINING, including on-site trainings and excellent sales support throughout the year. Launching pjur’s award-winning “gives you more” campaign will offer more BRAND POWER attracting (new) consumers through premium branding, appealing imagery and consistent materials. more POS: Better in-store experience aiming at high brand visibility, premium shelf solutions and clear positioning will attract first-time-buyers and regulars alike. pjur group’s headquarters in Europe will continue to provide dealers in Australia and New Zealand with direct marketing and communication support that will now be enhanced by in-market know-how and new marketing and PR initiatives offered by Sugar & Sas. The experienced Sugar & Sas sales team will be the first point-of-contact for customers and will also work closely with pjur. Jo Radnidge, General Manager of Sugar & Sas is passionate about the promising partnership: “We are excited to bring pjur’s “gives you more” campaign to Australia, transferring the strengths of the brand to the stores. With its portfolio of premium products and a true passion for quality, pjur shares the same values. This is what we do best and what we are passionate about.”

Press contact:

pjur group Luxembourg S.A.
Johanna Höllriegl
Global PR & Communications Manager
+352 74 89 89 – 53
jhoellriegl@pjur.com

Sugar & Sas
Joanne Radnidge
General Manager
+61 417 409 596
jo@sugarandsas.com

About pjur (pronounced “pure”) pjur group has its headquarters in Wasserbillig, Luxembourg and is an international company whose products are sold in over 70 countries on five continents. The portfolio comprises more than 60 innovative products in different product categories, including lubricants on silicone and water basis, massage lotions in the series pjur SPA, stimulation and delay products as well as special scene products and hygiene products.

About Sugar & Sas

Headquartered in Sydney, Australia, Sugar & Sas is the leading Australian boutique wholesaler and distributor of quality lifestyle products. It maintains their standards by selectively supplying the World’s leading Brands to provide fun, functional, safe and innovative products. Sugar & Sas values positive communication between suppliers and clients alike by providing above and beyond customer service, education and informative advice.