WASSERBILLIG, Luxembourg – pjur has rebranded one of its most popular collections, Elements of Love, simplifying the name and updating the image.

Now known as pjur love, the range is unified by a new logo and redesigned packaging.

“The modified design lets customers navigate their way through our range even faster, enabling them to find their favorite products in our pjur product ranges love and med,” said Michael Bart, head of global marketing and online marketing.

According to Bart, reducing the previous name to the key visual “love” directly reflects the core topic at the heart of the line. The thicker, larger font is easier for the brain to process, and research has indicated those characteristics render a brand more credible and trusted by consumers. The new, modern font makes the logo easily recognizable.

“The soft contours also symbolize the premium quality of the brand and the respectful role pjur plays in the intimate lives of our customers,” said Alexander Giebel, founder and chief executive of the pjur group. “Our dealers will also benefit from these advantages.”

For more information, visit pjurgroupUSA.com.