BRATISLAVA, Slovakia – Mobile affiliate program First Mobile Cash has named industry veteran Peter Blaho head of media buying. Blaho, who previously served as a media buyer for Live Jasmin and has worked as a webmaster, will oversee advertising- and traffic-related activities.

“I’m so excited to have joined First Mobile Cash, as I believe it has an enormous potential for growth,” Blaho said. “I am looking forward to contributing to the success of the extensive portfolio of products spanning mobile to live cams and dating.

“We have an amazing team of people working here to their fullest potential, and I feel privileged to be a part of the team,” he added.

First Mobile Cash facilitates mobile traffic monetization by providing convenient, easy and quick billing methods to end-users. The company’s services include direct carrier billing in markets within Eastern and Western Europe and Scandinavia.

“We are thrilled to add someone with Peter’s media-buying acumen to the First Mobile Cash team,” said Managing Director Rene Pour. “His experience and digital marketing background are exactly what we were looking for at this time of our expansion.”