PRAGUE – Mobile Programmatic Performance Network Mobidea will unveil three new affiliate-focused programs during The European Summit, scheduled to take place Sept. 22-25.

The VIP program will award special benefits to affiliates who generate more than 10,000 euros in a 30-day period. Among the rewards are special attention from Mobidea’s staff, industry webinars, priority cashout and tickets to industry events.

“We believe that our affiliates are part of our team, so we dedicate an expert to each VIP affiliate to follow him step by step on a daily basis in order to achieve his objectives,” said Sales and Marketing Director Nabil Ben Khélifa. “Every business has its top customers, and we believe that they deserve personalized attention.”

The company also will debut Mobidea Academy, an online learning experience designed to help affiliates increase their revenues by helping them understand media buying from basics to advanced techniques.

Affiliates may find the third introduction most intriguing: the Performance Fallback. PF is a new tool allowing affiliates to select the eCPM Mobidea needs to beat. If the company does not outperform the affiliate’s goal, traffic will be redirected to the fallback URL of the affiliate’s choice.

“More revenues with zero risk,” Ben Khélifa said.

Mobidea is a Supersized Sponsor of The European Summit’s Fall 2015 edition. Show organizers expect hundreds of participants from more than 30 countries.