LUXEMBOURG – Worldwide mobile monetization platform Mobidea has launched a free app generator tool designed to retain consumers who visit websites via 3G and WiFi Android-based devices. According to a spokesperson, the new tool gives webmasters an opportunity to make their content instantly available as a customized, native Android application.

Once set up on an Android device, the app introduces adult video and dating offers to the user via push notifications optimized for sales. Mobidea provides customized notification banners and direct links that allow installation on the go.

“We are thrilled to offer such a tool,” said Alex Lecomte, marketing manager for the company. “Mobile marketing is always moving forward, and we need to follow the trends to keep high-performance results. Our main goal is to provide our affiliates with the most efficient and updated tools for them to monetize their audience. It’s a win-win situation.”

Lecomte said the app is simple to implement, flexible and helps increase customer acquisition efficiency. Webmasters choose the name, logo and notification-frequency capping. Geographic, carrier, connection filters and advanced reports settings are configurable, too. The app displays the associated website just as it appears online, retaining banner and interstitial advertisements.

To generate a mobile app for free, affiliates must create an account at Mobidea.com and register their website(s) directly from the partner dashboard.

With a worldwide portfolio of paying offers, Mobidea technology — powered by StarEdition — profiles users in real-time in order to identify their country, device, operator and connection type. A cutting-edge algorithm selects the best-performing and -adapted product available for that type of lead and triggers the selling process.