Significant improvements to JuicyAds’s carrier targeting database have expanded the network’s offerings from the top 300 carriers to more than 3,000. The increased coverage gives advertisers increased opportunities to purchase prime segments of traffic and maximize return on investment.

“More options, more control, more power,” said founder and Chief Executive Officer Juicy Jay. “Our clients asked, and we answered with abundance.

“This is what we mean when we say we are always building a better advertising network, not just a bigger one,” he added. “As an example, our Russia targeting options increased from 10 to approximately 124 options.”

The exponential update goes hand in hand with a new user interface, which is available for PopUnder advertisers.

While carrier targeting is demanded by some clients and provided as an all-inclusive targeting option, JuicyAds goes beyond a packaged” approach. The company offers fully customizable IP targeting for advertisers who have their own lists of profitable carrier IP address or ranges. These can be imported into the interface instead of using the provided carrier targeting. Recent upgrades to the platform’s architecture make changes to campaign targeting nearly instant.

Broadband internet service providers now may be targeted specifically, as well. In the United States traffic segment alone, JuicyAds boasts more than 400 separate carrier options available for targeting.

“With these changes, we are asking our clients to carefully review their campaigns for accuracy, as well to adjust their settings to expand or reduce their targeting options to meet their goals,” Jay said.

The IP- and carrier-targeting features are being rolled out to banner display targeting, as well, Jay said. IP targeting, currently in alpha testing, is expected to come online for beta testing by in late October or early November.

JuicyAds has won more than 20 awards for its service. The company sells banner and pop advertising at JuicyAds.com.