AMSTERDAM – Payment facilitator Verotel has begun distributing virtual reality cardboard headsets to customers of its merchants that offer VR content. The cardboard headsets are designed to view recorded or live VR content on a smartphone. The headsets are neutrally branded and shipped in discreet packaging.

Since their introduction in 2014, VR cardboard headsets have found few practical uses because of the classic chicken-or-the-egg problem. Now that high-resolution smart phones are more widely available, more and more consumers are able to engage VR content with the help of a simple cardboard box. Verotel hopes to boost VR content production by increasing the availability of headsets.

“For centuries, man has imagined other worlds,” said Mike Kovalsky of VirtualRealPorn.com, a Verotel merchant. “From legends and tales to movies or video games, we have tried to bring ourselves to other realities.

“We believe that VR is a revolution in the world of entertainment because it is the first time that video really makes you feel like you’re in another place,” he continued. “This is a totally new, immersive and spectacular experience.”

Until now, the process of getting headsets to consumers often was discouraging. In order to deliver the cardboard boxes to the consumer’s door, online merchants needed to develop a specific ordering and shipping process or send their visitors to an external website. That kind of process dramatically affects conversion and profitability. With Verotel’s seamless integration within the order page, all of its merchants are able to deliver VR headsets in a non-intrusive way, improving the further demand for VR content.

“VR is a game-changer for the adult industry,” said the owner of VRSexExperience.com. “It takes only seconds to realize how different and immersive it is. By shipping VR headsets directly to my customers, Verotel makes it simple and discreet for everyone to access VR content.”

The new headset distribution service is available for all Verotel merchants offering VR content. As a first-day supporter of VR technology, Verotel is betting the widespread distribution of VR headsets will have a positive effect on the industry as a whole.