Calvista, Sugar & Sas to Distribute pjur in Australia

Alexander Giebel and Jo RadnidgeWASSERBILLIG, Luxembourgpjur Group has signed contracts with two Australian firms to distribute the company’s products Down Under. Effective this month, Calvista and Sugar & Sas will handle marketing and sales for the manufacturer’s intimate lubricants lines.

“This new direction will increase the level of support to our retail partners in Australia,” said pjur founder and Chief Executive Officer Alexander Gieble. “We decided to agree on a semi-exclusive contract with both distributors to present our brand in Australia at its best.

“We’ve been working closely together with Calvista and Sugar & Sas for many years now, and we are very happy to announce this new level of partnership,” he continued. “We are confident that our Australian retail partners will experience the best possible service and supply of pjur products.”

The distributors will carry all pjur products and provide appropriate point-of-sale collateral.

 

Image: pjur Group founder and CEO Alexander Gieble with Jo Radnidge of Sugar & Sas.

 

Marty O'Brien

Raised in the Appalachian Mountains of Kentucky, Marty O'Brien was the first of the O'Brien clan to obtain a college degree. A former sports journalist, O'Brien got a peek at the inner workings of the adult entertainment industry while on an assignment to cover the Los Angeles Lakers. He joined the YNOT editorial team in late 2010 and now specializes in technology , business news and ogling starlets.

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