BARCELONA, Spain – A free Android app available from Google Play incorporates “big data” analysis tools for a popular adult traffic network.

ExoClick developed the Admin Panel app specifically for Android devices. The app interfaces with ExoClick’s Version 3 back end, allowing advertisers and publishers to view a selection of data from their accounts.

After installation, clients may log in and check statistics like account balance, expenditures and earnings. In addition, both publishers and advertisers may filter data by a variety of criteria.

Advertisers may view the daily evolution of their campaigns in bar graph format, applying filters including time period, budget, clicks, impressions, click-through ratios, cost per acquisition and progress toward goals. In addition, advertisers may start and stop campaigns and view pie-chart-formatted conversion data by dates, hours, countries, sites, devices, variations, operating systems, browsers, categories, carriers and languages.

Publishers can determine the status of their accounts, revenue generated by day and month and a comparison of month-to-month results. The app also offers publishers an earnings forecast for the current month, graphed details of earnings over the past six months and the financial evolution of their ad space. In addition, publishers may view traffic performance by channel and zone.

“We have invested tech resources into the development of this application to work in unison with our Version 3 Admin Panel update,” said Benjamin Fonzé, ExoClick’s founder and chief executive officer. “Now our clients can access their accounts from wherever they are, 24/7, from their android devices, enabling them to react quickly to incoming data and analyse that data by various segments.

“We are the only ad network offering our clients this unique product with big data analysis tools,” he added. “Our in-house development team is currently working on an iOS version of the app.”