LONDON – Petra Outwehand, a veteran organizer of parties, competitions and awards ceremonies within the adult entertainment industry, has joined The Adult Awards as brand manager.

Outwehand previously worked as a party organizer for babe site FreeOnes, in addition to coordinating the site’s annual Miss FreeOnes competition. A spokesperson for The Adult Awards said she “will bring much-needed experience to the inaugural awards.”

“Her event-staging and party- planning skills are valued assets that she brings to The Adult Awards team,” noted a statement released by the organizing committee. “Petra will be the cohesion our teams need. She will liaise with our technical and planning teams to ensure our sponsors and finalists needs are met.”

Outwehand will work autonomously from her base in the Netherlands. She may be reached at petra@theadultawards.com.

The inaugural The Adult Awards ceremony will take place Sept. 17 at the DoubleTree Hilton Tower Hill London. Winners will be announced in nearly three dozen categories representing achievement and excellence in the UK adult entertainment industry.