YNOT EUROPE – London-based UK Naked Men and Phoenix, Arizon-based Mania Media have formed a partnership under which Mania will manage two gay adult websites and the associated affiliate program on behalf of the British company.

Mania Media is a gay adult entertainment marketing firm most well known for operating the affiliate program My Gay Cash. Under the agreement with UK Naked Men, My Gay Cash will operate the studio’s namesake website and ButchDixon.com.

“We launched UK Naked Men in 2005 with the intention of providing high-quality and unique video entertainment,” said Jonno, co-owner of the studio and a director. “We had humble beginnings and big ambitions, and over seven years we have honed our skills and built a successful brand whose strength has always been its content: hundreds of stunning models, beautifully shot scenes and great locations. Butch Dixon was born of our personal admiration for hairy, muscular and mature men.

“Our success has been organic — which is probably just as well, because our weakness has always been self-promotion,” he added.

According to co-owner James, “We have always been fiercely independent. We have boundless enthusiasm and ideas, though time isn’t limitless, and we needed a strategic partnership to help us grow. It’s important to us that a partner shares our values and understands the essence of our brand. Mania Media meets our criteria on every level. We are happy to be a little less independent and to be joining a highly respected team.”

According to the co-owners, the studio plans to launch a new web series called Gay Bar or Bust, just in time for the scheduled June 1 re-launch of UKNakedMen.com as part of Mania Media’s network. After re-launch, both websites will continue to be updated weekly, but affiliates will have a larger selection of promotional materials from which to choose, thanks to the new partnership.

“We have learned in this industry that partnerships can be very strong when values are common and shared,” said Roger McMan, managing partner at Mania Media. “We can definitely see how strong this partnership will be with James and Jonno. We are pleased to work with such wonderful men and look forward to this new alliance.”