YNOT EUROPE – UK-based novelty company Give Lube has debuted its first brand. Lubetube is available in both Premium Aqua Gel and Silicone+ varieties.

Lubetube Silicone+ is a silicone-based product enhanced with aloe vera and Vitamin E, is safe for use with Latex condoms; paraben-, preservative- and glycerin-free; dermatologist tested; unscented, odorless, colorless and flavorless; suitable for vaginal, anal and oral sex as well as massage; waterproof and medical-grade, according to the company’s literature. The lubricant is aimed at consumers 18 to 30 years old of all genders and sexual orientations.

Premium Aqua Gel is paraben- and glycerin-free, pH-optimized and enhanced with aloe vera and panthenol.

“We want to give consumers sexual and relationship improvement information and lubes of the highest quality to maximize the potential that is already within all of us and help everyone become a great, pleasure-giving lover,” said Give Lube Managing Director Nigel Powell.

The company intends to sell its products only through established retail and e-tail outlets, not directly to consumers, but in keeping with its educational mission, GiveLube.co.uk presents information for both stockists and end-users.

“We want to build relationships with, and provide good profit margins to, our trading partners,” Powell said. “To match the online habits of our target market group, we will be undertaking a range of creative new media marketing techniques to develop brand awareness and relationships directly with consumers, to help drive business to our stockists.”