Two More Tube Sites Sign Mobile Ad Deals
YNOT EUROPE – ExoClickMobile, a division of Barcelona-based ExoClick, has added DrTuber.com and Nuvid.com to its adult advertising network. Both tube sites recently signed agreements giving ExoClick exclusive rights to their mobile traffic.
According to an ExoClick spokesperson, the deals, combined, add about 30 million impressions a month to ExoClickMobile’s traffic inventory.
“After testing different ad networks, DrTuber.com and Nuvid.com recognized the need for a serious and stable partner capable of running a tight ship to manage their increasing mobile inventory for the long haul,” a spokesperson for the network said. “We have been monetizing both sites’ web traffic for a while, and their decision to switch their mobile traffic with us was a natural — and logical — choice.”
Through proprietary ad serving technology, ExoClick allows clients to create mobile campaigns, target particular devices and niches, split-test banners, manage statistics and track results in real time. The network claims to serve 55 billion ad impressions per month, nine billion of them mobile.
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