YNOT EUROPE – Beate Uhse’s wholesale branches, the Dutch Scala Playhouse B.V. and the German distribution corporation ZBF GmbH, are presenting their new concept. The combined showroom in the Netherlands was completely renovated for the spring convention, which took place March 14-17.

The company’s own labels including Playhouse, Toy Joy and Extase are exhibited in a presentation area encompassing 1,400 square meters. A new product scanning system is directly connected to the logistics center and makes purchasing items straightforward and easy. The optimized order processing ensures fast and punctual shipments.

The Scala Playhouse Group is celebrating its 40th anniversary this year. The Beate Uhse branch has established itself as one of the market leaders in the European novelty segment, with 2,500 clients in 32 countries. With the recent relocation of the German wholesale corporation’s warehouse and distribution facilities from Wiesbaden to the Dutch logistics center, the German office will function as a distribution center for only the company’s wholesale customers in Germany.