YNOT EUROPE – A website devoted to the covert dating needs of cheating spouses has offered to sponsor one of the most popular football teams in Europe, Atlético Madrid.

According to the newspaper As, AshleyMadison.com has offered to support the team with a cash infusion of no less than 3 million euros per season. That could buy more than a few jerseys and jock straps.

As might be expected, the website’s motto — “Life is short. Have an affair.” — is causing no little controversy. That seems a bit hypocritical considering the number of sports players whose images end up plastered across the tabloids after they are spotted enjoying extracurricular activities of their own. Perhaps fans are worried an American company will not be faithful to a Spanish football club. After all, the cultural differences are somewhat large: The Americans call football “soccer.”

The team sponsorship offer is part of a major push into Europe by AshleyMadison.com. If the team accepts the financial support, it may signal new crossover potential for adult entertainment companies, which always are looking for innovative ways to get their marketing messages in front of mainstream consumers.