YNOT EUROPE – Every self-respecting webmaster is aware of Google AdSense, which allows integration of textual and image advertisements on the web pages we manage. The product is supplied directly from Google’s home of Mountain View, Calif., in the U.S.

The main weakness of this system is that if you are excluded from the circuit you can not do anything to re-enter.

In practice, if Google decides that you or your website are not reliable and safe for others, your AdSense account will be deleted and you can do very little to change that. In the vast majority of cases, an appeal will not be successful.

Heyos is an affiliate program that will allow you to post advertisements on your site and be remunerated on the basis of visits and clicks.

On average, the remuneration for each click is about 7 cents + VAT; however there are clicks that can bring in up to 12 cents. There are also a number of alternative services that can increase your earnings.

You can insert advertising on your site in the following ways:

• banner ads
• contextual text ads, in collaboration with Yahoo! Search Marketing
• slide with banner ads shown
• tooltips advertising
• Popunder
• PopExit
• DEM Advertising Manager
• ads in newsletters

Each method will be more profitable or less profitable depending on the type of portal that will be used and the type of visitors.

Once your account has reached the threshhold of 50 euros in earnings, you can choose to have the bank transfer the funds directly to your bank account or you can receive credit through Paypal.

But what are the requirements to request access to the service?

• Own a website or blog.
• Have at least 50 to 100 visitors daily.
• The site must have enough content and be live on the web.
• The design of the website should not be too amateur.
• The site must not contain adult material such as banners, photos, etc.
• The site should not be an autosurf site.
• The site should not be a paid to click or similar (AdBux and family).

Once you submit your website for consideration, you must wait several days before it is accepted by the circuit.

So, what is the big advantage compared to AdSense?

As I mentioned, the major problem of Google’s branded service is the risk of being removed without the possibility to resolve the situation in your favor.

Heyos instead uses a technique directly integrated into the webmaster control panel. In addition to information on daily earnings, the graph of monthly income and diversification of revenues, you will find a “Traffic Qualitiy” parameter. This parameter, enhanced by a percentage, will indicate if your site is at risk of closure or is suspected of click fraud. If the colored bar turns any color other than green, your site’s the percentage exceeds 15-percent suspicious and you should run for cover. Then you should point out the anomaly to Heyos’ management.

In this way you will not be caught by surprise with a sudden ban as can happen with AdSense.

In conclusion, I remind you that Heyos is a very valuable service, but it is only an alternative to AdSense which at present is the most profitable online. My advice is to use both services in your portal, but if AdSense has locked your account, Heyos certainly will satisfy you.

This article was written for YNOT Europe by Eng. Antonio Lodesani. For more information, visit ingoccupati.blogspot.com.