By G. Zisk Rice

LONDON — Performers Sam Barclay and JP Dubois said they had a lofty goal in mind when they set out to create their newest project: a gay adult website for “the modern man,” wrapped in a clean, effortless package that would not confuse consumers with banners, adverts or cams.

The result is UKHotJocks.com, which launched June 1 after two years in development. Updated weekly, the site features primarily fit Brit lads but offers a few international performers for good measure.

“Every minor aspect of design has gone through vigorous development, idea changes and conceptualization,” Barclay said.

Dubois added, “Just because this is porn doesn’t mean it can’t be as beautiful and user-friendly as something much more mainstream. Porn shouldn’t have to be dark and dingy. We wanted to bring it into the light with something crisp and white with beautiful detailing.”

The duo designed what they call “a slick, sporty and clean-cut website [that reflects] the values of athletes who are beautiful, muscular, lean and fit.”

An MPA3-based affiliate program supports marketing efforts with a 50-percent recurring revenue share plus “incentives and special rates for high-performing affiliates.”