YNOT EUROPE – Feminist pornographer Erika Lust’s online movie theater has received an updated look and a new marketing plan thanks to a partnership between the Swedish filmmaker and Barcelona-based Manica Media.

LustCinema.com has been redesigned as a portal intended to deliver Lust’s content to a growing audience of women and couples seeking a more modern approach to sex films and a fresh perspective on adult entertainment.

“The Internet is full of ordinary porn, but high-quality cinematic erotica is now almost nonexistent,” Lust said. “Women, couples and true adult film connoisseurs demand a higher level of quality that expresses artistic taste, cinematographic and creative values, as well as an inherent respect for women.

She added, “LustCinema.com caters to a premium audience that is not satisfied with conventional porn and the new version of the site produced by Manica Media offers exactly the kind of user experience fans are looking to find most.”

While Lust Films remains the primary production house for the revamped site, the brand will continue to expand by adding directors including Maria Beatty, Krystian Geyr, Tristan Taormino, Zoe Cassavettes and Mia Enberg, according to Manica Media’s Erwin De Boer. The addition of other progressive, feminist directors is part of Manica’s marketing approach, he added, which heavily relies on social media. Fans can interact directly with Lust on the site as well as via Facebook and Twitter.

“The erotic entertainment market for women and couples continues to grow rapidly online,” De Boer said. “When we made the decision to enter this market segment, we knew we wanted to work with someone capable of blurring the dividing line between mainstream media and adult entertainment effectively. Erika Lust has the portfolio and notoriety to give LustCinema.com an edge over other sites in the niche, and working with her provides all our affiliates with a powerful advantage.”

Lust’s films and photos have been featured in a number of media outlets including Marie Claire, Vogue, Cosmopolitan, Vice, The Guardian, El País, Aftonbladet and La República.

Webmasters may promote LustCinema through the ManicaMoney affiliate program.