YNOT EUROPE – EroAdvertising has added mobile redirect capability to its global adult advertising network. According to a spokesperson for the Netherlands-based company, the addition enables publishers to monetize the mobile traffic that lands on their traditional web pages.

Publishers need only insert a snippet of code into their HTML in order to auto-detect their sites’ mobile visitors and forward them to revenue-generating alternative locations the publishers select. Mobile traffic can be redirected to a direct buyer, to an alternative URL or to a mobile portal provided by EroAdvertising and customized with the publisher “look” and logo. The mobile portals serve ads bearing the publisher’s ID.

Alternative URLs for redirection may be set to accept global traffic or restricted to accept only the traffic coming from specific regions or countries.

EroAdvertising plans to customize the mobile-redirection option further with the ability to redirect traffic from specific countries to affiliate programs that will share revenue with EroAdvertising clients.

To encourage adoption of the new mobile redirect solution, EroAdvertising is offering a 75-percent revenue share to all publishers who use the tool during January and February.

“Mobile traffic is constantly gaining in importance,” said Chief Executive Officer Jan Huibers. “We are most glad to introduce a turnkey solution that is easy to set up and administer and that will help our publishers to better monetize [their traffic].”

For more information, visit Ero-Advertising.com.