EroAdvertising Debuts Targeted CPM Bidding


Global ad network EroAdvertising has introduced a new feature that allows advertisers to bid for placement on specific sites or to target specific geographic locations and end-user languages.
YNOT EUROPE – Global ad network EroAdvertising has introduced a new feature that allows advertisers to bid for placement on specific sites or to target specific geographic locations and end-user languages.

“Targeted CPM bidding” joins run-of-network and flat-rate options in the EroAdvertising market. The new method allows advertisers to refine their buys so their ads reach only the sorts of consumers they seek. In addition, targeted CPM bidding allows advertisers to maintain a tighter control on their budgets, as they essentially set the price they are willing to pay per thousand ad impressions.

Publishers, too, can use the new bidding method to their advantage by setting their minimal CPM prices for traffic by country, allowing them to capitalize on the kinds of geo-targeted traffic that converts best for them.

“This is a great solution for those who want to target a specific ad space, yet a flat rate was never an option for them,” said EroAdvertising Chief Executive Officer Jan Huibers.

Founded in 2006, Netherlands-based EroAdvertising boasts more than 15,000 publishers and claims to serve more than 1.8 billion ad views daily, according to Huibers.

For more information, visit EroAdvertising.com or email the support staff.

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