June 22, 2011 by

Win a Trip to Paris from Durex Spain




YNOT EUROPE – Condom manufacturer Durex has launched a promotion on Facebook. Each day, one lucky participant wins a trip to Paris.

Participants must “Like” the Durex page and tell the company where and when they like to be kissed.

The promotion represents creative marketing at minimal cost. Because the contest is open only to Durex’s Facebook fans, the company stands to build its social network quickly. The key is that Durex promises something of value in return for signing up to receive the company’s marketing messages.

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