YNOT EUROPE – With a total population of more than 60 million people and a mobile penetration rate above the European average of 122.4 percent, Italy is prime territory for mobile content delivery. Italy’s current 82.9 million mobile subscribers is expected to grow to more than 92 million subscribers by 2015, equivalent to a penetration rate of almost 152 percent.

That’s why mobile affiliate network Affil4You chose Italy as its most recent expansion target.

Already providing European solutions for traffic from France, Belgium and Luxembourg, Affil4You’s expansion into Italy adds another large traffic marketplace for webmasters seeking to expand their reach. In addition, Affil4You provides services in Indonesia, Malaysia and North America.

Powered by international mobile service provider Wister, Affil4You is NATS- and MPA3-integrated to accommodate quick and easy integration and customization, usually within just a few clicks. The company offers WAP billing on a number of carrier decks, including all 10 in France.

“The WAP billing solution is almost 10 times better than the credit card solution,” said Managing Director Joey Gabra. “Carrier-billed subscriptions offer a lifespan and average intake higher than individual sales. The average lifespan of a client can exceed two years for some operators.”

Offering Google-friendly redirection, Affil4You supports its partners by establishing mobile versions of their sites for better rankings in mobile search listings.

For more information, visit Affil4You.com.