YNOT EUROPE – ExoClick Mobile, the mobile division of Barcelona-based advertising network ExoClick, has introduced redirection options for its clients.

The new feature allows advanced targeting options including the ability to limit traffic by country, device and/or carrier. In addition, publishers may set a return URL to prevent traffic leakage in cases where no advertiser is available for a targeted geographical area.

“This is just the beginning for us,” said ExoClick Chief Executive Officer Benjamin Fonzé. “We are planning to release many new features in the coming months, specifically designed for the mobile market.

“This is an exciting market, and the positive feedback from our customers is really pushing us forward,” he added.

The mobile redirect feature resulted directly from customer requests, as a matter of fact.

“Publishers and traffickers who are looking to monetize their mobile traffic at the maximum price per country without having to develop specific products, mobile
sites or complex algorithms asked for this product,” Fonzé said. “The new redirection feature is very easy to set up. You can either use your own mobile detection script or use the PHP script ExoClick provides, and site owners can be up and running in just a few minutes.”

Founded in December 2006, ExoClick claims to serve more than 1.7 billion geo-targeted ad views worldwide daily using proprietary ad-serving technology. For more information, visit ]ExoClick.com or ExoClickMobile.com.