OSS, Netherlands – The latest update to EroAdvertising’s EroAdsController (eaCtrl) polishes the exclusive tool to provide publishers even more control over how ads display on their websites. Control doesn’t come at the cost of usability, though, because eaCtrl’s developers built in an easy-to-use interface that simplifies the deployment of ad formats proven to help monetize visitors.

“With the eaCtrl tool, publishers can create simple script calls that can place a variety of media ads in the location of their choice,” explained EroAdvertising Chief Executive Officer Jan Huibers. “For each ad call, publishers can control variables like the type of banner and the type of traffic, all using a simple and easy format. Ads can be loaded after the page load is completed, increase page load times and improving your score with search engines.”

The eaCtrl tool can place standard banner ads, IM ads that attract attention by sliding into view, floater ads that stay in a static position even as the viewer scrolls, full-page ads that take over an entire screen, and pop-under ads that remain even after a viewer leaves the publisher’s website.

“Many publishers make the mistake of using just a single type of advertisement, but not all ad types are optimal for all websites,” Huibers said. “It’s important to try different types of ads to monitor what works best for your traffic.”

The tool also allows publishers to place in-video ads through a plugin that supports HTML5, JW Player, KtPlayer and FlowPlayer. This feature lets publishers overlay ads on video content, which can be a potent and effective method for monetizing traffic.

In addition to the advertisement controls, eaCtrl also gives publishers the option to bypass most ad-blocking software. Ad-blockers have gained in popularity since the initial eaCtrl launch in early 2016. As more visitors use tools that prevent ads from displaying, bypassing the blockers can recover significant revenues advertisers may not have realized they were losing.

For more information, visit EroAdvertising.com or email sales@ero-advertising.com.