YNOT EUROPE – London-based Paul Raymond Publications Ltd., home of popular European lads mags including Mayfair, Escort, Club International, MensWorld, Men Only and Razzle, has launched a new internet presence, complete with affiliate program.

Named for its late founder, the publishing division arose from the infamous Raymond Revuebar in Soho in much the same way Larry Flynt’s Hustler empire grew in the U.S. After Raymond’s death in 2008, the magazine division was acquired by Tri Active Media.

The newPaulRaymond.com offers high-quality photosets and hardcore videos featuring models who have appeared in the magazines. An associated site, XXXMagStore.com, offers digital issues of the publications formatted for both desktop and mobile devices.

Tri Active’s Affili8Market.co.uk offers revenue sharing not only for PaulRaymond.com, but also for PocketMags.com and TreetMags.com.au in addition to branded dating sites.