YNOT EUROPE – In order to revitalize its sales and marketing efforts and materials, adult affiliate program Sapphic Cash has partnered with Barcelona-based content distributor and web application developer Manica Media. According to a joint statement, together the companies will endeavor to raise awareness of Sapphic Cash’s network of niched membership websites.

“Our decision to provide cutting-edge quality from the start has proven to be our greatest strength,” said Bailey, owner of Czech Republic-based Sapphic Cash, which has offered adult content online since 2002. “We started filming in full [high definition] back in 2005 and utilize two cameras, which has become increasingly rare these days. That means the majority of our back-catalog exceeds most modern expectations and gets our potential customers excited enough to quickly become long-term recurring clients. The addition of the team at Manica Media to our in-house operations is allowing us to maximize the enormous potential of our brand and content archives.”

Bailey said the partnership already is bearing fruit. Recent changes in marketing materials, affiliate campaign support and site optimization have improved conversion ratios and provided a better overall revenue stream. Work on each site in the portfolio also is helping to rejuvenate the brand.

“We see Sapphic Cash content as one of the few archives that can really set itself apart from competitors and free providers,” said Erwin de Boer, vice president of online media for Manica Media. “That’s essential to any successful affiliate program in the modern era, and we are already working diligently to improve performance.

“Our team has refined site designs, tested and revamped site pathing, and enhanced backend technical aspects of the network, and we are providing full support from the sales side of the equation,” he added. “We are also launching new affiliate program features, tube promotional tools and marketing materials on a daily basis. It’s a very exciting time, and the results are already exceeding our expectations.”

For more about Sapphic Cash, visit SapphicCash.com. More information about Manica Media is available at ManicaMedia.com.