YNOT EUROPE – London-based mobile adult advertising network Reporo has purchased the entire mobile inventory of tube site XHamster, effective Jan. 1.

“XHamster has recognised the absolute need to have a site capable of rendering on all devices, and as such built a ‘light’ version of its mobile site in addition to the already complete smartphone-compatible site,” said Ben Keirle, Reporo’s global publisher manager. “Using the latest device-detection techniques and expert advice of the Reporo tech team will essentially mean that 100 percent of visitors to the XHamster service will get a user experience that Reporo can monetise.”

Within weeks, according to Keirle, Reporo expects to break the 12 billion mobile page impressions per month mark. The company recently launched new conversion-tracking capabilities, meaning better traffic direction and more conversions for advertisers, he said.

“Although Reporo is traditionally a blind ad network, we want to let our existing and would-be advertisers know that we have a mix of the best inventory available in the market,” Keirle said. “XHamster is a fantastic new addition to Reporo’s impressive portfolio of publishers, which continues to grow as they realise that we are able to deliver the best revenues.

“For the most part, we believe that this ability comes from being able to serve banners on 100 percent of the world’s devices as well as in 45-plus different countries via our localised sales teams,” he added.

For more information, visit Reporo.com.