Electric Lingerie, Starnet Ink European Distro Deal
YNOT EUROPE – U.S.-based lingerie manufacturer Electric Lingerie has signed a distribution agreement with French distributor Starnet, giving Starnet exclusive rights to market Electric’s products in Europe.
Founded in May 2003, Electric’s distribution range tops 20 countries worldwide with the Starnet deal. In addition to the U.S. and Europe, Electric’s products also are available in Japan, Canada, Korea, the Middle East and Russia.
The company counts Hustler Lingerie among its exclusive manufacturing clients. In 2011, Electric launched Hustler Women’s Shoes, which developed a reputation for affordable, stylish sexiness. Both the Lux fetish line and the Hot Mannequin line also launched in 2011. In addition, Electric’s top-selling Last Lixxx adult novelties line received an infusion of new bachelorette items.
Electric also re-launched the Blue Line of men’s underwear in 2011, adding new styles and improving packaging. Consisting of 58 packaged styles, Blue Line’s range covers everything from thongs to jockstraps to trunks, all in either Super Soft Mesh or Slinky Microfiber. Items are available in classic black, pinstripes, see-through styles and camouflage.
Starnet, in the fashion market since 1995, specializes in importing and exporting luxury lingerie items.
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