MUDGEERABA, Australia – BDSM and fetish toys manufacturer Sportsheets International added another node to a growing worldwide network when it signed a distribution agreement with Australia-based M Distribution.

M Distribution is one of Australia’s leading distributors of adult erotica. For nearly 30 years, the company has taken pride in being a one-stop shop for retailers all over Australia.

“We are dedicated to offer our clients a comprehensive range of new and constantly evolving products to help our customers grow their businesses and satisfy their customers by offering them the best products available for a happier life through active physical pleasure,” a spokesperson said. “Naturally, the quality of each of our ranges is paramount, and so our aim is to set the ‘industry benchmarks’ in each and every one of our products.”

According to Sportsheets President Julie Stewart, “M Distribution has been in the adult business for over 30 years, but they have never had a BDSM line in their offerings. Their philosophy of sexual wellness and intimacy being essential to couples was a perfect fit for Sportsheets.

“Michael Macgregor, who heads M Distribution, was a store owner and then moved into distribution, so he knows all the ins and outs of the marketing in Australia,” Stewart added. “We are confident that this new partnership will be fruitful for all of us, including M Distribution’s customers.”