EUROPE – Advertising network ADAMO has made interstitial ads available to its customers. Interstitial ads are popular with advertisers because they often convert better than other types of ads, especially on mobile devices, ADAMO founder and Chief Executive Officer Judy Shalom said.

“We’re always looking for exciting new technologies where traffic and advertising are concerned, and we were especially intrigued with interstitial ads for their ability to increase [return on investment] for our customers,” she said. “Our internal research showed that interstitial ads could be a highly efficient and productive approach to buying traffic. They bring maximum impact with minimal disruption of the viewer’s natural navigation flow.”

Interstitial ads usually cover the entire interface of their host, making them difficult to ignore. Typically, they are displayed as users move between views or transition between experiences.

“The ads are especially useful for mobile advertising, since it’s practical to take over the full screen on a mobile device,” Shalom said. “As ADAMO offers mobile inventory from some of the largest adult websites in existence — including YouPorn, PornHub, Worldsex and Tubecup — the network is an ideal platform for companies looking to drive profits from their mobile properties.”

ADAMO also now allows advertisers to target their ads by time zone and time of day. The new tool gives advertisers another filter to help them zero in on the most productive combination for their unique advertisements.

For more information about buying or selling traffic through ADAMO’s network, visit ADAMOads.com. New customers can sign up for a free ADAMO account in just minutes, and ADAMO’s sales and support team is always available to assist with any questions.