ATLANTA – An American pleasure products manufacturer has hired a new representative to expand its presence in the international markets, primarily Europe.

Brett Richardson fills a key spot in OneUp Innovations Inc.’s International Business Development Division. OneUp manufactures popular erotic and fetish furniture line Liberator.

Richardson recently completed the Global Partners MBA degree program at Georgia State University. As part the curriculum, he traveled to Brazil, China and France to gain firsthand knowledge about how business is conducted in various countries. He also earned a bachelor’s degree from Georgia State University and an MBA from J. Mack Robinson College of Business at Georgia State University.

“Brett will employ an aggressive growth strategy in markets outside of the United States,” Chief Executive Officer Louis Friedman said. “The international demand for our products has created a strategic need to bring someone like Brett aboard for growing our business presence overseas.”

Working with Liberator’s existing network of overseas international sales agents, Richardson is expected to extend brand awareness. According to Friedman, he will also be instrumental in steering international sales, developing new business relationships, and supporting Liberator’s current retailers and distributors.

“Brett has a track record of success, and we are fortunate to have someone of his caliber,” Friedman said. “We are excited to welcome him to the Liberator family.”

Richardson is based in the company’s corporate offices in Atlanta, Georgia, USA. He may be reached via email at brett.richardson@oneupinnovations.com.