YNOT EUROPE – One of the largest Russian distributors of adult pleasure products has formed alliances with four manufacturers in western nations in order to provide a new range of novelties to Russian consumers.

Supplier of Happiness LLC, founded in 2004, recently added vibrators from Canadian company We-Vibe; massage oils, scented candles and shower gels from American manufacturer Kama Sutra; vibrators from American company OhMiBod and luxury products from Swedish brand LELO. The new brands joined more than 100 already represented by Supplier of Happiness to independent retail stores, store chains and internet shops in Russia and the Commonwealth of Independent States (formerly Soviet socialist republics).

LELO’s assortment includes massaging devices, bedroom accessories made of silk, massage oils and scented candles. The popularity of We-Vibe’s products is demonstrated by the company’s demographics: More than 2 million customers, many of them couples, in 50 countries have chosen We-Vibe. Kama Sutra’s line of massage oils, scented candles, shower gels and other products have been pleasing consumers since the 1960s.

The most extraordinary new arrival, according to a Supplier of Happiness spokesperson, is an innovative OhMiBod vibrator that represents a symbiosis between music and sex play. The device allows users to sync the toy’s vibrations with their favorite musical rhythms through apps available in Apple’s iTunes store.

“This is an absolutely fantastic product which is specially designed for those people who are eager to stay on the cutting edge of technology even in such a specific field as ours,’” said Supplier of Happiness Manager of Customer Service Polina Berezina.

As part of the distributor’s catalog, the new products will see presentation at a variety of tradeshows, including Crocus-Expo and EroExpo in Moscow.

‘”The main target of Supplier of Happiness’ successful work is to represent the best products from the well-known world producers to our clients,” said Chief Executive Officer Dmitry Korobitsyn. “Nowadays, the Russian adult toys market is growing rapidly. Therefore, we are striving to conform with the quick pace of development of the adult industry in Russia, so we continuously update our assortment by cooperating with the best foreign producers.”