YNOT EUROPE – After appearing in several indie movies and television shows in the U.S., Vivid Girl Sunny Leone took to the mainstream airwaves in India on Monday as a contestant on Bigg Boss 5. The reality TV show, broadcast on the Aapka COLORS channel, is one of the most popular with Indian viewers.

Bigg Boss follows the Big Brother format developed and popularized in Europe and the U.S. by Netherlands-based Endemol. The company indicated it expected 28 million viewers to watch Leone’s debut.

Contestants stay in a single house for about three months without any connection to the outside world. They are overseen by a mysterious person known as “Bigg Boss,” who makes his presence known only through his voice. The dynamics between the contestants creates tension and fascination for viewers. Every week the public gets to vote for their favorites via phone or text message, and the contestant with the fewest votes is evicted.

Leone, whose parents were born in the Indian state of Punjab, said she will provide live, daily sneak peeks at her inside the house on SunnyLeone.com.

“I can’t wait to meet everyone and see how things work out,” Leone said. “I’m sure I’ll love some of the other contestants, but if there is friction, I think my background in adult entertainment will help me not to hold back on anything.”

Born in Ontario, Canada, Leone has been a force with which to be reckoned in adult entertainment since 2003, when she was named Penthouse Pet of the Year. She subsequently became one of the most popular contract actresses for Vivid Entertainment. Movies from SunLust Pictures, Sunny’s own successful production company, are distributed by exclusively by Vivid.