YNOT EUROPE – The First Mobile Cash affiliate program has launched a new banner management tool that allows webmasters to embed mobile-optimized videos within their web pages. The banner dynamically generates new video content each time a user visits the page on which it resides.

Although the video banner is dynamic, the management interface is easy to use, an FMC spokesperson said. Affiliates need only upload a link code to their pages, and FMC’s system will handle the rest, randomly generating content from a growing video library.

“We are constantly striving to deliver the best converting tools for our affiliates,” said René Pour, managing director for the Bratislava, Slovakia-based affiliate program. “Our initial testing has proved that the new video banner function increases click-throughs and subsequently also conversions, so we highly recommend using it.”

Affiliates may view and test the new tool after logging in to their FMC accounts.

First Mobile Cash pays up to 65 percent revenue share plus a 5-percent override on commissions earned by referred affiliates. The network offers more than 15 video-on-demand destinations, adult dating sites and niched social networks.