YNOT EUROPE – Baci Lingerie has opened its first showroom and mono-brand store in Holland. The showroom, a first for Baci Lingerie Netherlands, is located in one of the country’s pre-eminent shopping districts, the Body Fashion Center in Amersfoort.

The showroom primarily will serve as a tool for Baci Lingerie Netherlands to expand business and as a platform to introduce Baci Lingerie to other European retailers.

The Baci Lingerie mono-brand store is expected to open in October. The two-floored store will echo the luxurious details displayed in the showroom, except on a much larger and grander scale, a company spokesperson said.

“There has been great demand for a Baci Lingerie mono-brand store in Holland, and the opening of this store will be bring tremendous brand awareness to Baci Lingerie,” Chief Operating Officer Robert Rosen said. “The great location, coupled with the impressive size of the store, is going to vastly improve upon Baci Lingerie’s already excellent shopping experience.”

A spokesperson for the Netherlands licensee noted, “The showroom and store are the result of a lot of hard work and dedication. We are ready to reap the benefits of all of our hard work and know that our Baci Lingerie showroom and mono-brand store are definitely going to have a big impact.

“Also, we are close to finalizing with an investment group to open several mono-brand stores in the very near future in Holland,” the spokesperson added.

More information about Baci Lingerie’s international operations may be found at the multilingual website Baci-Lingerie.com.