PRAGUE – The European Summit has announced that its educational program for this year’s Prague conference will include four distinct “specialty tracks” that will help attendees zero in on the topics most relevant to their business.  The tracks will include the categories of Live Cams, Dating, Mobile and Traffic, all vital and important topics to today’s online adult entertainment business.

Furthermore, each track will feature experts from these specific segments.

“TES Prague’s live cam seminars are not to be missed if you plan to develop and grow your business,” said Shay Efron, VP Marketing and Business Development for IMLive and WebCamWiz.com.  “There is no question that live cams are among the most lucrative products in the industry and they are the most ideal and complete product for any adult pay, tube or cash site. Top executives from the major webcam companies will discuss the future of live cam use in adult entertainment at TES Prague.”

For the Traffic track, Peter Rabenseifner from ExoClick pointed out that understanding traffic isn’t as easy as it once was.

“Gone are the days when you could buy some niche traffic and hope that it would stick,” said Rabenseifner.  “Today’s traffic market is becoming increasingly more segmented and complex, which in turn increases its commercial value.”

That’s a sentiment that’s shared by Alex Lacomte from StarEdition.

“You need to attend the European Summit traffic track and see if you are still on the top of all the techniques and knowledge about online advertising,” said Lacomte.

For the mobile track, Joey Gabra from Affil4You added his endorsement for the Prague show.

“The introduction of ‘The Mobile Track’ in Barcelona allowed us to choose very specific and interesting points that we can focus on and educate the participants as to all aspects of the mobile space, the good, bad, and the ugly,” said Gabra.

Online dating has grown increasingly important to the adult industry, and Tanya Fathers, CEO of DatingFactory.com, is hoping that TES Prague attendees take some time to evaluate how adult dating can help their business grow.

“You may be of the opinion that it is too late to enter this market, [but] you couldn’t be further from the truth,” said Fathers.  “Join our session to find out how to easily set up your dating site, how to target your audience using extensive niche capabilities and multiple languages, and how to monetize your dating traffic on top of the standard subscription membership value.”

The European Summit in Prague kicks off on September 22nd and runs through September 25th.  Discounted registration prices are available now through July 25th through the website’s registration form.