YNOT EUROPE – After tremendous North American success with its award-winning campaign to help women find their G-spots, London-based luxury sex toy brand Je Joue has expanded the effort to reach a global audience. Working with sex-positive and couples-focused retailers across Europe, the U.S., Canada, South America, South Africa, Australia and Asia, the Je Joue team recently launched a broader educational program proclaiming “The G-spot Does Exist!”

Scheduled to run through September, the campaign includes special packaging, online support and collateral materials to help sales associates educate consumers.

“Our North American G-spot campaign, which ran in 2010, was a massive success, and the retailers who took part had a lot of fun,” Je Joue North American Sales and Marketing Manager Alicia Relles said. “The attention-grabbing visuals shout ‘The G-spot does exist!’ and ‘Have you found yours?’ driving tremendous footfall, and our educators have a wide range of advice and tones to suit different customers. The new merchandising kit is completely flexible, so it works for stores of all shapes and sizes.”

The educational effort includes an adaptable merchandising kit, a Facebook campaign to showcase retailers stocking Je Joue’s G-Ki vibe and sales staff training provided by Je Joue’s in-house team. In addition, a micro-site with hints and tips from respected sex educators including Tristan Taormino, Deborah Sundahl, Jamie Waxman and Megan Andelloux is available 24/7 here.

The G-Ki adjustable G-spot stimulator, which received AVN “O” Awards for Outstanding Innovation 2010 and Best Product for Women 2011, also has undergone a bit of a makeover, featuring a smoother silicone skin and more vibration variations.

“We were so very proud of running the first national education campaign last year, and many retailers experienced G-Ki sales uplifts of 300 percent, so we had to take it global,” Je Joue Commercial Manager Global Dan Gasper said. “We’re thrilled to be working with the very best retailers around the world and welcome any new customers who’d like to get involved.”

Je Joue designs produces and distributes ergonomic and aesthetically pleasing sexual devices. Founded in 2008 with the SaSi, a toy created to mimic the tongue of a lover, Je Joue subsequently released the G-Ki G-spot stimulator featuring bendable joints for customizable vibration followed by the Ami kegel weight system and the MiMi pebble massager. More information about the company and all of its product lines is available at JeJoue.com.