YNOT EUROPE – Miami-based lingerie designer Baci Lingerie has formed a trans-Atlantic partnership with French company 1979 Diffusion to market Baci’s products in Europe. The cooperative venture is called Baci Lingerie France.

Baci Lingerie France will have headquarters at 72 Rue du Faubourg St Honore in Paris, near Palais de l’Elysee. The company plans to open 50 Baci Lingerie mono-brand stores over the next six years. The first store is expected to open in Paris early this fall.

“We are very excited to have found the right partner to enter one of the biggest and most sophisticated lingerie markets in the world, and we believe Baci Lingerie France greatly understood Baci Lingerie’s concept of affordable luxury and will allow French women to feel glamorous at an incredible price,” Joy Menon, director of brand communication for the U.S. company said.

“It’s important for us to have a partner who shares our vision and philosophy,” she added. “This is why we chose Baci Lingerie France as our partner to launch our attack on the French market. They understand that affordable luxury is not just providing lingerie at a great price, but creating an entire world around the brand and making the customer feel special. It is art and beauty accessible by everyone. It really is a revolution.”

Baci Lingerie France will be managed by Stéphane Coquelet, who has 15 years’ experience in the lingerie distribution business, most recently with Dim and Le Bourget SA.

“We immediately fell in love with the Baci Lingerie experience, and we are very excited to be a player of such a revolution of the lingerie market,” Coquelet said. “For the first time ever, every French woman will be able to each day enjoy glamorous lingerie at an affordable price.

“Art, beauty, seduction, and romance are imbedded in France’s culture, as it is in Baci Lingerie’s,” he added. “Women here are going to respond to the beauty of the product, the artfulness of the presentation, and they are definitely going to respond to the prices. Moreover, Baci Lingerie is developing a unique twist to lingerie retailing, by providing unique concepts and tools to easily sell lingerie items to a wide consumership. We are really excited to see the Baci Lingerie revolution take hold of France.”

For more information, visit Baci-Lingerie.com.