YNOT EUROPE – Media campaigns promoting condom use are overflowing with imagination lately. The summer season is a particularly popular time for making love, some of the promos seem to say, and so the spots serve as a reminder that we must not lower our guard when it comes to the prevention of sexually transmitted diseases.

Launched in 2006 by the publishers of the French magazine Entrevue, Make Love brand condoms have returned this year with an eye-catching advertising campaign aimed at selling even more of the product. Offered in boxes of five for only 1 euro, it is not difficult to understand why Make Love sold more than seven million units in 2007 alone.

The new ad spots, featuring popular porn stars and running at Entrevue.fr, are directed at all audiences but especially young people.

As spokesmodels, Entrevue chose Marc Dorcel muse Anna Polina, Jasmine Arabia and Virginie Caprice, accompanied by Greg, Ryan and Sisqo. But the surprise occurs when former radio host and television columnist, journalist Marc Olivier Fogiel, joins the group.

The clips, filmed by Télé Achat, are attractive. As a bonus, Entrevue covered some of the behind-the-scenes antics and the difficulties some actors had with reproducing several figures from the Kama Sutra.