OSS, the Netherlands – Global adult advertising network EroAdvertising has added a new filter that enables clients to target specific IPTV devices.

Instead of broadcasting via traditional terrestrial, satellite or cable systems, internet protocol television, or IPTV, delivers services using the internet protocol suite over a packet-switched network. More simply stated, IPTV is television-quality programming delivered via a broadband internet connection. Signal reception usually relies upon set-top boxes or other equipment installed at the end-user’s premises. Most content is offered on a pay-per-view or channel-subscription basis. The adult entertainment industry has embraced IPTV because of the medium’s increasing worldwide reach and the ability to age-restrict audience access. In addition, IPTV is largely unregulated.

EroAdvertising’s proprietary ad-delivery technology currently supports the following IPTV devices:

• GoogleTV
• WebTV
• MSNTV
• SmartTV
• HbbTV
• SonyDTV
• Philips NetTV
• Xbox
• PlayStation 3
• Nintendo Wii
• WiiU
• NintendoBrowser

“Next to personal computers and smartphones, devices such as game consoles, smart televisions and set-top boxes are having a large effect on today’s viewership — and consequently on advertising markets,” said EroAdvertising Chief Executive Officer Jan Huibers. “This gives our clients the opportunity to reach an even broader audience with their ads, on multiple devices and screens.”

Founded in 2006, EroAdvertising claims to serve more than 1.8 billion ad impressions in more than 200 countries daily. The company operates in multiple languages and provides online support.

For more information, visit Ero-Advertising.com.