OSS, the Netherlands – Global adult advertising network EroAdvertising has added features and expanded options for its instant messenger pop-up product.

The new options allow publishers to display banner ads only, text ads only or a combination of banner ads with text-ad backup. In addition, the banner-ads options now support a variety of formats and sizes. Text ads remain available in one format only.

An advertiser can upload various banners in several different sizes, which the publisher can then set to allow (or disallow) for the ‘IM popup’ ad-space.

Advertisers running run-of-network banner campaigns may allow or disallow the use of their banners in IM pop-ups. Those running cost-per-thousand (CPM) campaigns may upload banners in a range of new sizes that match publishers’ new banner options.

“Being innovative is one of our unique selling points,” said EroAdvertising Chief Executive Officer Jan Huibers. “Our programmers are constantly focusing on ways to create and optimize what the users need or run into in this fast-moving market.”

For more information, visit Ero-Advertising.com or email the sales staff.