LONDON – Christina Foley has joined Playboy TV Europe as the director of sales and marketing. In her new role, Foley will cultivate marketing and product-development initiatives for the company’s television, video-on-demand and TV Everywhere products.

She also will spearhead launches from the growing Playboy Plus portfolio while seeking new partnerships for Playboy’s television brands.

“I am very happy to join the Playboy TV Europe family,” Foley said. “The corporate vision and direction is one that I am thrilled to be a part of.

“Playboy TV Europe has some big plans coming up,” she continued. “It’s an exciting and challenging time for us, and I look forward to working with our team and distribution partners to further grow our business.”

Foley most recently served as vice president for distribution and business development at A+E Networks UK. Before joining A+E in March 2009, she spent two years at Sparrowhawk International Channels and five years as commercial director for Crown Media Entertainment.

“I am delighted we’ve hired someone of Christina’s caliber, which shows our commitment to growing our presence in Europe as well as providing even better support to our existing partners,” said Playboy TV Europe Managing Director Jeremy Yates.

Playboy TV Europe operates Playboy TV, Private Spice, The Adult Channel and other VOD services, some via platform partners and distributors throughout Europe.