YNOT EUROPE – The “glam babe” niche appears to be booming in the UK, particularly on premium television and set-top boxes. An increasing number of companies are finding gold in sites that provide live webcam interaction with the models viewers follow on TV.

Ripples from the success of projects like BabesFromTV.com, BabeStationCams.com and SexStationCams.com reach all the way across the Atlantic. One Canadian company software company said the erotic glamour niche has been very good for its business, as well.

Mark Prince, founder of Montreal-based 2much.net, said regardless of the sub-niche — non-nude, topless, mild BDSM, etc. — erotic TV’s glamour babes are hot commodities for live-cam operations. Fans seem to crave one-on-one or group interaction with girls they previously thought out of reach.

“The webcam performer has always been the amateur girl-next-door model, for obvious reasons,” Prince said. “But here you have fantasy — glamour models who aren’t usually found live or on webcams. It’s a step up in the webcam model market.”

BabesFromTV.com, in particular, has been what Prince called “very aggressive” in using its television platform to advertise the website and drive type-in traffic to live encounters. The site’s infrastructure is provided by 2much’s LiveCamNetwork, and the relationship has proved beneficial for other 2much clients.

“What’s fun is the [erotic TV] clients who are using the software are also taking advantage of our MBase feature,” said Prince. “That means our other clients can take advantage of the upscale content offered by the UK babe market.”

The UK’s glamour girls are “a hit with guys, plain and simple,” he added. “As long as the chat hostesses are flirty, sexy and able to use their audio, talking with and seducing [the consumers, the guys are] happy.”

Of course, with the traffic volume Prince said the UK glamour operations have been receiving, the stability of the broadcasting system is of paramount concern. Prince indicated 2much’s software platform has been living up to its multiple awards nominations and wins. LiveCamNetwork powers dozens of webcam sites and is available at a variety of price points to suit almost any webmaster’s budget or level of experience.

“The quality of the video and the stability of LiveCamNetwork are what attract [TV glamour-babe] companies to ours,” he said. “They need glam video to feature their glam girls.”