YNOT EUROPE – Pay4 GmBH, an alternative payments provider headquartered in Germany, has added PartnerCash and First Mobile Affiliate to its client roster. Both companies operate international affiliate programs.

PartnerCash, based in Austria, maintains a portfolio including the interactive product Saboom.com and a variety of business-to-business solutions. The company said it signed up with Pay4 in order to increase its potential for international monetization. Pay4 offers payment solutions for European traffic, enabling merchants worldwide to offer intangible goods within the soon-to-launch Pay4 gateway. The new gateway will provide a single interface for all transactions.

“By integrating Pay4, PartnerCash opens a new door to international expansion and a world of new opportunities for our partners,” PartnerCash owner Chris said.

Yugoslavia-based First Mobile Affiliate, founded in 2009, operates First Mobile Cash. The affiliate program specializes in mobile-optimized video-on-demand and adult social networking sites including mPornVideo, HotLezBabes and SecretPornLife.

“We are pleased incorporate Pay4’s globally successful alternative payment solution to enable our affiliates to capitalize on mobile users from around the world,” a First Mobile spokesperson said. “As a growing number of mobile users embrace adult content on their phones and mobile devices, First Mobile Cash, with Pay4’s diverse payment options, delivers a top-notch experience with streamlined transactions thanks to this partnership.”

According to Pay4 Managing Director Sascha Winkler, more than 500 million European consumers are hungry for online adult content. Only 125 million of those consumers use credit cards. Pay4’s SEPA Direct Debit system allows European and non-European providers of digital products and services to market across borders in the EU.

For more information, visit Pay4.eu or email the sales staff.