By G. Zisk Rice

YNOT EUROPE – March 1 saw the launch of a new pay site offering Millivres Prowler Group’s entire catalog of EuroBoy gay adult content.

EuroBoyXXX.com represents the first comprehensive online archive from the London-based gay and lesbian publishing company, which celebrated its 38th anniversary in 2012. In addition to EuroBoy, the company’s holdings include the print magazines Gay Times and DIVA, the Spectrum Ad Network, several retail stores and a home-shopping business.

With the launch of the new website, MPG hopes to achieve wider exposure and market penetration outside Europe. Launched as a magazine in 1989, the EuroBoy brand later morphed into a producer of hardcore gay adult DVDs.

“The Euroboy brand has been an integral part of MPG from the start,” Managing Director Simon Topham said. “We are proud of the quality of our content and excited to bring it to a web-based audience. EuroBoy DVDs show consistently strong sales, even in a difficult marketplace, and we believe the brand will perform equally well on the web.”

Topham said the website will update twice weekly, with new standard-definition videos on Tuesdays and new high-definition content on Fridays.

The site’s affiliate program is new, as well. Administered by CCBill, the program pays a 50-percent recurring revenue share.