YNOT EUROPE – London-based mainstream company Monster Advertising has expanded into the world of online adult entertainment with the launch of a URL shortener designed to meet the needs of porn fans who use mainstream social networks.

“We’ve watched a lot of people make a lot of money in a lot of markets, and even with the economy going mammaries skyward, people are fascinated by sex,” a Monster spokesperson said. “Weirdly enough, the monkeys [in our] lab noticed that while the mainstream was willing to steal grandma’s retirement fund, it was reluctant to spread the word about what a natural beauty Sasha Grey is. It didn’t make any sense, so we seized the opportunity. We can do that.”

The product, S6X.it (pronounced “sex it”), is free, widely available and devoted to folks who want to share links of a sensitive-but-legal nature. Shortened links are essential for social networks like Twitter and Facebook, but abbreviated pointers to explicit adult content are frowned upon by some of the more well-known link shorteners currently extant. Previous attempts to create porn-specific similar services have met with domain shutdowns by registrars concerned about their public image.

In addition, social networkers have become leery of clicking abbreviated URLs, because they cannot tell whether the destination sites are safe for work or for their equipment.

“The lab monkeys insist that the solution to most, if not all, of the world’s human-made problems is this free URL shortener,” the Monster spokesman said. “We are confident that this provides a solution, not only to those wishing to shorten URL strings, but also be able to immediately identify which links are best left un-clicked at work or during religious services.”

According to Monster, S6X.it was developed specifically for the short-attention span of the average flesh-obsessed internet user … which the company spokesperson indicated “is pretty much everyone,” given that “sex” remains a popular internet search term.

Ultimately, the online market will decide whether Monster’s idea of forwarding one or multiple short links to the latest Cosmo sex tip article, WebMD vasectomy pictorial, or saucy tentacle porn trailer is brilliant — or an obvious sign of a need for a reality TV-style intervention.