YNOT EUROPE – Czech Republic-based Intermax has launched two new products for online dating. The first one, SMkontakt.com, as the name implies, is targeted for S&M and fetish devotees or anyone else interested in the lifestyles. The site offers users one of the biggest online platforms for German speakers. Created especially to focus on the desires of legitimate BDSM and fetish players, and is expected to attract a high number of users.

According to marketing manager Stefan Mühlbauer, “The uniqueness of the product evokes a readiness within the target group to spend money for this product. The IP targeting used for these kinds of websites is a must nowadays.”

Intermax intends to be successful internationally, so the company recently launched a series of Sexkontakt dating sites designed to appeal to users in three different countries. The main website, Sexkontakt.com, offers geo-targeted sub-sites for American users, Czech users und Polish users. Only profiles for the applicable country of the user are searched, and the results are shown in the user’s language.

The associated affiliate program, Love-Money.de, offers lifetime commissions on sales. Additionally, webmasters may export their clients’ email addresses for marketing purposes.